Keel Commercial Real Estate

Keel Commercial Real Estate is a Washington DC Metropolitan based full service commercial real estate firm focused on representing the interests of tenants, landlords, purchasers and sellers of commercial real estate.  Keel Commercial Real Estate’s advocacy, negotiating and representation skills have resulted in millions of dollars of savings and benefits for its clients. Keel Commercial Real Estate professionals have represented the interests of religious organizations, not-for-profits, medical systems and Fortune 500 companies throughout the Washington DC Metropolitan area and on a national basis. Keel Commercial Real Estate is led by thoughtful, high-level professionals who have been top producers at national / international commercial real estate companies.

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GET TO KNOW Keel commercial real estate

Meet the passionate team behind Keel Commercial Real Estate.
We understand real estate and enjoy collaborating with our clients.
We can’t wait to meet you and begin a long-lasting partnership.

MARY MCGRORY
SENIOR MANAGING DIRECTOR

MATTHEW AUGUSTINE
MANAGING DIRECTOR

our services

You have meaningful goals. Keel Commercial Real Estate will help you reach them. With over 50 years of experience in the commercial real estate industry we deliver services and solutions to meet your needs.

TENANT REPRESENTATION

Finding the right space for your business is more than just locating an address for your office. Leasing the right space in the right location can elevate your brand streamline your operations, attract leading talent and make a meaningful impact on your bottom line. Keel CRE provides value through leverage, ensuring that your lease is competitive and protective. We do this by bringing experience and market knowledge to achieve your goals.

Tenant use categories:
Office Leasing
Warehouse/Flex Leasing
Industrial Leasing
Medical Leasing
Retail Leasing
Additional Tenant services provided by Keel CRE
Lease Renewal/Renegotiation
Lease Expansion or Contraction
Lease Termination
Subleasing
Lease Audit

Construction Management – Keel CRE tenant representation transactions follow a disciplined approach in order to achieve budgetary and timing objectives.  We help you in the construction phase by bringing in qualified architects and subcontractors to plan, design and construct your project.  Keel CRE professionals will support you from the beginning to the end of your project.  We review all costs and scopes of service to align them with the project objectives.

Post Transaction Advisory – Our work doesn’t stop after the transaction closes.  As part of our custom solution, Keel CRE remains closely involved with our clients to provide a smooth transition prior to occupancy. Through our consistent and in-depth participation, any potential issues are resolved by leveraging our relationships with all parties involved. By continually monitoring all post-transaction stages, we facilitate and complete all aspects of the project to the final punch list. During the occupancy phase, Keel CRE carefully tracks all critical dates to ensure that our clients have maximum flexibility during the life of the obligation.

ASSET/INVESTMENT ACQUISITION AND SALES

Whether you’re an investor or owner-occupant, making the decision to acquire or dispose of real estate involves an in-depth analysis of the business and investment objectives before developing a comprehensive strategic plan for success. Keel CRE prioritizes operational motives, budgetary constraints and timing objectives against the backdrop of property alternatives, competitive inventory, financing considerations, tax incentives/implications and zoning constraints in a collaborative decision-making process. As an embedded marketplace advisor, Keel CRE brings steady guidance, in-depth market knowledge and trusted experience to your investment priorities.

ASSET LEASING

The performance of your asset is our primary focus. Whether it be office, flex/warehouse, industrial, medical or retail our team will carefully analyze your asset’s existing tenant mix, building strengths and weaknesses, current market conditions and area competition, and develop a comprehensive marketing strategy and messaging platform specific to your asset. Keel CRE professionals are local, embedded and well connected. We continually monitoring the fluid Washington DC metropolitan area market dynamics to deliver superior market data and analysis for your asset. By adapting to changing market conditions, prioritizing asset awareness, increasing/stabilizing asset occupancy and tenant retention, Keel CRE helps owners and investors to achieve optimal asset value.

WORKPLACE & STRATEGIC PLANNING

Keel CRE helps our clients define their strategy and direction. Keel CRE identifies opportunities to reduce and/or reallocate our client’s costs more effectively manage their resources, improve employee engagement and make decisions faster. The right office space can help your clients hire competitive talent, keep employees healthy, reduce operating costs, and create the perfect conditions to foster innovation. Each goal has a direct impact on how much space companies choose to occupy.

MARKET RESEARCH & INDUSTRY INSIGHT

Whether your business evolution includes implementation of growth, contraction, lateral reconfiguration or other business objectives affecting your real estate, Keel CRE professionals provide clients with market research, analytics and opinion analysis including, market performance, strength, weakness, opportunity, cycles, trends and industry insights to help you streamline and facilitate decision making, reduce uncertainty and highlight workplace strategy and objective problem solving.

FINANCIAL ANALYSIS

Real estate is one of the highest costs associated with operating a business. Keel CRE provides its clients with comprehensive lease economic cost and cash flow analysis including pretax, post tax, GAAP and P & L.

From our initial competitive proposal comparisons through final LOI and document negotiations, we provide decision makers and corporate financial analysts with sophisticated cash flow analysis and comparisons designed to support your decision-making process. Additionally, we compare and contrast many non-economic factors which can affect the decision-making process.

POST TRANSACTION ADVISORY

Documents have been executed and your improvement work is underway. Keel CRE prides itself on remaining integrally involved in a post transaction advisory role to ensure a streamline transition and coordination of all team services. Thereafter and throughout the lease term, Keel CRE will provide clients with milestone lease and options dates to protect your priority lease position.

Discover The Keel Commercial Real Estate Advantage

Winning is everything in commercial real estate.  We have an unwavering devotion to this concept. Other advisors lose sight of this. We don’t.
No matter what.

The stakes can be high. Businesses come to us for many reasons.
They stay with us because we deliver excellence.
We deliver on our promises.  We provide focused, uncompromising, reliable representation allowing Keel Commercial Real Estate to help businesses realize their goals.

FOCUS

Only serving your specific needs

INTEGRITY

Sharing open, honest information consistently

Committed

To the success of our clients

What our clients are saying

“Dear Rick, I am writing to personally thank you for your service to Scott Long Construction, Inc. as our broker in our search for a new space. We are thrilled that our lease is signed, our plans are submitted, and we are counting the days until we occupy our new space! We have been exceptionally impressed with a few features of your work: First, your personal touch in listening to us – you took the time to understand what was important to our business and our employees. With that information you provided us with a game plan that included many tours and visits and lots of options. Second, your ability to adjust to our changing needs without complaint was accommodating. A few times down the road I caused you to shift our strategy and you said “no problem” and shifted. That spirit of accommodation is appreciated. Third, your effort in negotiations of the LOI and the lease was unexpectedly detailed and beneficial. I was surprised that you fought as hard as you did for us. In addition, your service in lease review certainly made my attorney’s efforts minimal. Please share this letter of recommendation with your future customers. I am happy to talk to anyone considering hiring you as a broker. ”

John B. Scott President & CEO

“I can't say enough good things about Rick Henneberg. He helped me in the early stages of a pretty ambitious--some might say crazy at my age--plan to reinvent our church campus, including a bold move to a new location. And he was with us every step of the way, from the sale of our current campus for more than twice the amount we had expected (you read that correctly), to the acquisition of one of the finest building sites in our area of Fairfax County.

And he made it all seem easy.

He's a more than a professional. He's an expert with an understated way of coming along side to help.

He advised and reassured me along the way. I think it was the personal interaction I enjoyed the most. I have no doubt that even though our initiative has been driven by faith in God, on a human level it would not have been feasible without Rick. He was the ultimate "Godsend.

David R. Stokes, Senior PastorExpectation Church

“I’m writing this letter to give thanks to Rick Henneberg for all of the great work he did for us over the past few years. We first partnered with Rick to move from McLean to Arlington as our company was expanding and wanted to move to a more commuter friendly location. Rick did a great job listening to our needs, mapping out a plan for us and then showing us numerous options. Once we made our decision, Rick used his experience and expertise to negotiate our LOI and then our lease. The guidance and recommendations he made during lease negotiation resulted in us getting a great deal and it took a significant burden off of our legal team and kept those costs to a manageable level.

It wasn’t even a year later before we called upon Rick again. The company experienced tremendous growth and needed to secure additional space. Rick was diligent in making sure we got the best possible offer as we expanded in our current building. This involved more complexity since it resulted in a full floor build out. Rick was able to introduce us to project management and architectural firms to partner with us in the build out. Without his guidance here, I’m not sure what we would have done.

If you are looking for a true partner to help guide you through your corporate real estate needs, I would highly recommend that you consider Rick Henneberg.

Steve Sincavage Chief Financial Officer Mobile Posse, Inc.